In a perfect world, your online marketing strategy incorporates both search engine optimization (SEO) and pay-per-click (PPC ) advertising, the top 2 tools in driving traffic to any website. With…
As more and more brands become global, it is only prudent for companies to invest in marketing strategies to distinguish themselves from the competition. A growing number of businesses are…
What is branding? As some business gurus say, branding is the marketing process or practice of building, creating, producing a name, a logo, a symbol or a design that will…
Coming up with a Marketing or Advertising campaign can’t be done overnight. It is true that you do not come out from the shower with a grand idea and tell…
Digital and Social Media Marketing are amazing tools, but some customers still respond best to a more traditional, tangible medium. You need to get your brand into your clients’ hands,…
