In a perfect world, your online marketing strategy incorporates both search engine optimization (SEO) and pay-per-click (PPC ) advertising, the top 2 tools in driving traffic to any website. With SEO marketing entailing tedious processes and high competition, business owners are opting more for PPC advertising because their money goes to where it should be: targeted traffic – when interested users actually click on your paid ads.
One of the most important among the many reasons why you should invest in PPC marketing is its measurability feature. With traditional marketing, there is no definitive method to show that an advertisement has reached its targeted audience and if the viewers have made the expected action. With PPCs, clicks, ad impressions, and conversions are measured instantly through Google Analytics and determine whether you have achieved your maximum return on investment (ROI).
PPC is also extremely valuable for remarketing your business. Google Adwords has a feature that helps you budget your advertising costs through targeting site visitors who have not converted yet, instead of spending them on people who are already customers. An additional feature, Ad Delivery, also lets you control the number of times a customer could see your ad over a particular period.
If you are using targeted keywords for your campaign, running a PPC campaign is much more efficient that the labor-intensive SEO. Your PPC metrics depicts whether the generated traffic and conversions from the paid ads are significant enough for your optimization strategy.
Watch this video from Adwise to get an idea of how PPC marketing campaign could help you boost your business.
Why Get a PPC Manager?
PPC marketing could be set up almost immediately, but the tricky part is that it requires a lot of knowledge and experience for a successful implementation. Some people would go ahead and blow their budget on Google Adwords, only to be disappointed with the results because of poor campaign management. Avoid this costly mistake by hiring a professional PPC manager to manage your PPC marketing strategy correctly.
Adwise shares these important reasons why you should hire a PPC professional to partner with:
- Time is of the Essence
As a busy business owner wearing several hats, running a successful PPC campaign could be an overwhelming task. Besides, this campaign requires constant analysis and optimization that could be too much for your already bursting-at-the-seams schedule. Working with a PPC manager to do the job will not only be cost-effective but also let you focus on building your business.
- The Right Keywords
The right keyword, or keywords, is the heart of a successful PPC campaign and PPC managers are experts in researching and determining the keywords that give your business the competitive edge.
There are plenty of free keyword tools out there, but PPC managers use multiple data points to give you the complete picture of your marketing plan.
- Staying Up To Date
PPC professionals are experts for a reason: they are always updated with the latest marketing trends educating themselves through industry specific courses, attending industry trade shows as well as networking events.
Hiring someone who has invested much in enriching their career is a prudent choice, especially when their expertise is as technically demanding as online marketing.
- Complex Settings
Managing your own PPC campaign could be intimidating with all the technical terms and complex settings to be utilized to get the results you want. For example, geo-targeting can help you focus your campaign on a particular part of the country, or specific neighborhood and the wrong setting may result in your ad money to be unnecessarily exhausted.
- Protection from Fraud
Click fraud is an illegal practice where individuals click on a website’s PPC ads to increase the payable number of clicks to the advertiser. So how do you monitor this and at the same time protect your business against these harmful activities? A PPC professional has the technical know-how to detect and fight off these attacks and would be best if this task is left to their capable hands.
Don’t get left behind and make sure your business utilizes the benefits of a PPC marketing campaign. Let Adwise help you plan to ensure your brand connects with your target audience: whether that’s building brand loyalty or attracting a new pool of potential clients.