With the dawn of the digital age, so did the rise of digital marketing and the explosion of social media, making both strategies an essential part in purposeful business planning. Nowadays, virtually everything you need to know is right at your fingertips: with a tap on your phone or tablet or a stroke on your keyboard, you can access all the information you need on the world wide web.
With this in mind, you would think that traditional marketing will soon be if not already, obsolete. But don’t throw away your printed business cards just yet. Traditional marketing is still relevant, and there are existing opportunities for business owners who wish to stay outside the world of internet marketing.
Although costlier than digital marketing, traditional options remain a sound investment with big potential payoffs such as local radio, cable TV, and out-of-home ads. Billboard ads strewn along the highways are still attractive and memorable to the public.
Other affordable alternatives are flyers, brochures, postcards and direct mail. Look for a reputable printing company to work with your campaign and your budget.
If you want to try something new and incorporate important business milestones, why not try a customized corporate stamp? It’s a cost- effective way to build up brand awareness as well as for your business to be identified with causes that you support.
In fact, this marketing strategy could be as simple as customizing your own branded stamp and having it printed by the Canada Post Office. You may even create branded cards and postcards and use them for special occasions and company-related events to keep your customer base updated with your business and your brand.
We at Adwise Marketing did just that for our client Canada Scaffold Supply Co, Ltd, who celebrated their 40 years in the business. The 40th anniversary CSS commemorative stamp designed by Adwise was a hit among CSS clients when they received anniversary party invites with the customized stamps!
It was a simple gesture that had a lasting impression on their clients who saw that CSS put extra care into details like the stamps, just the way they put extra care in their customer service.
Check out our article on Why Traditional Media Is Still Important and find out why a lot of businesses still use traditional marketing in their business strategies.
What traditional marketing tools do you use for your business? What’s the most effective one so far? Leave your comments below.