We don’t have a choice on whether we do social media, the question is how well we do it.
Erik Qualman
Social media and reputation management are integral parts of your corporate online presence.
At Adwise Marketing, we build, maintain and leverage social media profiles and pages to engage users and build communities around your brand. We create dynamic custom content in your brand voice which keeps your readers returning for more, shows them the value of your products and services, and extends the credibility of your brand.
Your customers are on social media. Are you?
Social media marketing offers a valuable opportunity to reveal your brand’s human side, build trust, and promote an audience engagement with your message. At the same time, it can also drive traffic to your website, increase sales, boost your search engine rankings, and even facilitate customer service!
Adwise social media marketing packages include the configuration or upgrade of your business profile pages on various platforms. This includes graphic design and custom HTML coding, page descriptions (using identified focus keywords and keyphrases), images and videos to convey your message, effective calls-to-action (CTAs), forms to capture leads, and effective landing pages.
You can select a frequency of updates for each page/platforms for us to populate with unique posts, including industry-related news and tips, events and offers, contests and polls, and resources to keep your followers engaged and coming back for more. All following a pre-established monthly editorial calendar and strategically selected keywords and key phrases. We manage a variety of platforms for our clients, including Facebook, Twitter, Instagram, Google+, LinkedIn, and more.
At Adwise, we encourage our clients to allocate a social media advertising budget to increase selected content/posts visibility on chosen social channels. Social media advertising is relatively inexpensive and helps businesses extend organic reach, increase brand recognition while driving traffic to the websites where conversions are made. Social media inbound links to your site play a significant role in your site rankings.
Let’s help consumers find you!
Schedule your free consultation today.
Facebook
Twitter
LinkedIn
Facebook is a powerful networking and marketing tool that allows businesses to quickly and easily connect with friends, loyal clients, as well as find new potential clients within desired target markets.
Facebook
While Facebook will never fully replace your website for quantity and quality of information served, and overall online presence, Facebook is another valuable medium to spread your marketing message, stay top-of-mind and potentially drive revenue.
A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off.
- 59% of survey respondents use Facebook.
- Canadians visit Facebook about nine times each week.
- This network is popular among Canadian youth at 75%.
- 75% of those earning $80K-$100K use Facebook.
- 70% of Mothers of children under 18 are on Facebook.
- 65% of Quebec residents and 65% of Francophones use the social media network.
- 68% of college graduates prefer Facebook.
Advertising On Facebook
Facebook has a valuable Advertising program that allows you to target your audience and create multiple call-to-action ads that direct visitors to your website, Facebook page or give directions to your physical location.
Adwise Marketing & Communications will analyse your business and marketing goals and propose best possible strategy based on your budget. Our Facebook advertising program includes:
- Target Market & Competitor Research
- Creation of Multiple Ad Graphic & Text
- Ad Target Setup
- Monthly Management
Twitter is an information network made up of 140 character messages called Tweets. It is sometimes also referred to as micro-blogging.
Twitter is ideal for searching and researching the latest news and trends. 140 character limits force you to deliver concise updates in an era of information overload.
Real time updates can be found on any keyword that you enter on the Twitter search page.
The advanced search option allows you to search by keywords or key phrases. You can also drill down using narrowed filters, messages to or from an account, by location, by sentiment or that contain a question.
Once logged in to Twitter, you will be able to see trending topics. You can change the trending topics to a more specific location.
By searching on Twitter, you can find out what is being said about your brand in real time.
- Over one million people sign up for Twitter every single day.
- There are over 550 million people registered with Twitter.
- Over 400 million tweets per day are published.
- More than 2.1 billion search queries are performed every day.
- 60% of Twitter users access their account via mobile device.
- Some basic Twitter demographics, that tend to vary slightly: 51% are female, 50% are male.
- 58% of Twitter users household income is more than $100,000 a year.
- 17% of users are between the ages of 25 and 34. 16% of users are between the ages of 35-44.
- 67% of brand followers on Twitter will buy that brand.
- 52% of Twitter users update their statuses daily and that is a significant part of being successful on Twitter.
- 49 % of users are located outside of the U.S.
Social Media Management Pricing
SetUp
$100+per platform
- Set up Business Profile/Page
- Custom Cover Design
- Tabs Management
- About Section
- Call-To-Action Button
StartUp
$300+per month
- 2-3 posts/week per platform
- Management & Engagement
- Gaining Followers & Likes
- Brief Monthly Recap
- Same posts to Twitter, Google+ & Facebook ($500+ /month)
- Ad Campaign Setup $100+
GrowBig
$500+per month
- 5-7 posts/week per platform
- Management & Engagement
- Gaining Followers & Likes
- Brief Monthly Recap
- Same posts to Twitter, Google+ & Facebook ($800+ /month)
- Ad Campaign Setup $100+
GoPro
$1200per month
- 2 Monthly Blog Posts promoted via SM
- 14 posts/week to Twitter, Google+ & Facebook
- Management & Engagement
- Gaining Followers & Likes
- Monthly Recap & Strategy
- Ad Campaign Setup $100+