If your business is not a brand, it is a commodity.
BRAND STRATEGY, IDENTITY, & MARKETING
Branding is what connects a business with its audience.
Today’s consumers don’t just buy a brand; they connect with it. And the best brands are simple ones: they’re easy to understand and impossible to ignore.
As an agency, everything we do is focused on helping brands simplify and clarify who they are and what they stand for. From strategy to activation, we collaborate with our clients to build modern authentic brands that people believe in and express them naturally, and in surprising ways.
Brand Identity Design
Consistent branding is how successful companies stand out in the crowd.
Your brand is your fingerprint, your promise of commitment to your consumers. A distinctive, easy to understand brand positions your business as an industry leader while sending a clear message to your target audience. Whether you’re creating a new brand concept or would like to refresh an outdated look, Adwise will work with you to establish creative direction and designs for a unique message and powerful impact in the market.
Your logo is more than a symbol: it’s the visual representation of your brand.
Whether you’re a new business or a seasoned company, your logo represents your professional identity – your offer, your message, and your promise to clients. It’s an opportunity to portray the essence of your business in a way that resonates with your target audience and sets you apart from the competition.
Our logo design package includes:
- Naming and brand definition
- Brand identity
- Visual style guidelines
We develop a prominent icon and compelling tagline to communicate your brand message clearly and conduct research to determine the most efficient approach for your market, audience, and brand values. From initial concept to final delivery, we’ll work with you to create a striking, powerful logo that resonates with your audience.
Visual Style Guide
Consistency is the foundation of a memorable brand.
Your logo, tagline, and creative elements communicate the distinctive value and validity of your brand. If that message is inconsistent or poorly coordinated, it does more than confusing your audience – it creates doubt, uncertainty, and mistrust, all of which can undermine your credibility as a business.
By defining specific creative elements usage guidelines and quality standards, our visual style guide will help your brand maintain consistently, unified identity and voice. The style guide includes a strategic overview of your brand’s definition, identity, and values, along with usage specifications for your logo, tagline, colors, font styles, and more. We develop a secure foundation to keep your brand image clean and clear.
A personalized introduction makes a lasting impression.
Digital or traditional, coordinated letterhead, envelopes, and business cards connect your brand’s style with its professional legitimacy. Brand consistent stationary gives your audience a snapshot of who you are and what you do, making a noteworthy impact on your target audience.
Marketing collateral is the backbone of an effective presentation.
Even though marketing have evolved with this digital era, brochures, flyers, posters, and business folders still play a major role in the traditional sales cycle.
Combining top-notch graphic design with engaging content, Adwise creates compelling collateral materials that convey a captivating and consistent brand message.