Coming up with a Marketing or Advertising campaign can’t be done overnight. It is true that you do not come out from the shower with a grand idea and tell your team that the marketing strategy you have thought of will land you millions.
Successful advertising campaigns are those that are carefully planned, researched with a strategic plan and detailed implementation or execution. You need to have several ideas or concepts and cautiously review and at times make numerous edits or revisions until you come up with the final product or advertising campaign.
There are a lot of top advertising firms where you can seek help from. In no doubt, they can create an ad that will leave a mark or what we call “top of the mind recall,” but are often expensive. So, how can you create an ad campaign that will emerge successfully and will not make you spend that much? Here are a few steps you can follow:
Know your audience
Start your planning session by having a clear understanding of your particular audience. It is one of the most important pieces of the advertising puzzle. You should have your demographics ready as you wanted to ensure that you are targeting the correct audience. It will also help you in the other aspects of your marketing campaign because if you know your audience it will be easier for you to decide which channels to use or what type of captivating phrases to use.
There is a chance that different products/services you offer have different audiences.
Choose the Best Channels
Thinking of the most active channel to use is as challenging as creating the whole ad campaign. At this day and age, it is not advisable to just use one channel. For example, if you want to place your ads on the radio ask yourself, is your target market or audience always tuned into the radio? If not, then you are wasting your money on this channel since your advertisement is not reaching your audience. Take the extra time in selecting and even weeding out the channels you will use. Remember we have a lot to choose from – Social Media, Digital, TV, Magazines, Direct Mail (and the list just goes on).
A pure theory of selling that you can use when creating marketing or advertising campaign is – People don’t buy the product or service; people buy the benefits they get from the product or service. Keep this in mind when you are coming up with the message you want to convey. The benefits you share in your ads are the ones that will stick in their minds.
Keep It Consistent
When you talk about consistency, it doesn’t mean that you need to have the same type of ad content over and over again. Consistency is about having the constant image or visual identity, this is also known as the recall or ad recognition effect. People should immediately identify your company (whatever you are trying to advertise) as soon as they see the color, logo or tagline. There should be a unique aspect of your ad that would help your audience recognize your company immediately.
Make It Stand Out
Do not be afraid to experiment with your ad content. There are a lot of companies that sell the same type of products or services. The only way to be recognized is to stand out from the rest. You can achieve this by creating an innovative advertising content. Unleash your creativity, do not limit yourself to traditional or the typical ad types, go the extra mile and take the risk in researching what will catch the audience attention.
All these simple tips will help you make your ad campaign a success, achieve the ideal and unique brand personality you wanted to give your company.