Digital Marketing (or Online Marketing)
Ever wonder what is it and what to do with it? Check out Adwise Marketing video explainer and visit our website for more information. Digital or online marketing consists of any marketing strategy or tactic that utilizes the Internet to attract customers to your business.
We group our online marketing services into five (5) key areas, each of which serves a specific role in driving targeted, qualified traffic to your website, which in turn can be converted into new customers. Any one of these five services can be purchased individually, or we can customize an online marketing package to satisfy your business needs and goals.
A point to remember: to guarantee a positive outcome from any digital marketing campaign, designing a responsive, attractive and user-friendly website is the place to start!
Search Engine Marketing (SEM)
SEM or Search Engine Marketing is about getting your website found on the major search engines (Google, Bing/MSN, Yahoo!). SEM is further broken up into “Paid” and “Organic” search engine marketing activities and includes Search Engine Optimization (SEO) and website submission services. “Paid” SEM marketing activities refer to AdWords PPC (Pay-Per-Click) advertising. SEM campaigns will also often include social media, business blogging, and email marketing.
The purpose of Online Advertising is to drive customers to your website or brick-and-mortar location(s) or to make a call regarding your products or services. As with traditional ads, online ads can be placed where the right people will see them (“right people” meaning the audience you want to reach). Choose your placements according to age and gender, interests, hobbies, and all the psychographic (income, education, hobbies, etc.) information you use when you’re buying ads in television, print or radio but with more targeting precision and control.
Social Media Marketing
Social media marketing is about leveraging sites like Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram to build a relationship and interact with your existing and target customer base, and drive traffic to your website. Social Media also helps build link popularity and credibility for your website.
Content Marketing or Blogging
Business blogging (also called corporate blogging or content marketing) is another method of interacting with your existing or target customer base to help build link popularity, search engine ranking enhancements, and credibility for your website. It is technically a component of your social media strategy, and yes, you should be blogging no matter what your business is. We’ll give you the tools you need and teach you how to utilize your blog to drive traffic to your website.
Email marketing is about continuous communication with your existing or target audience so that you remain first on their minds when they are ready to buy. Email marketing is the most cost-effective marketing technique there is and a key component of a well-rounded online marketing strategy.