Acting upon information creates competitive advantage.
Uncover new business opportunities by taking a closer look at your marketplace.
It’s a dog-eat-dog world out there. Market research and competitive analysis are critical steps companies should take before committing to any new major business or marketing strategy. These are invaluable steps for understanding the market, and most importantly, whether your offer will generate any demand from the market in which you plan to operate and how competitive it would be.
Our marketing competitive analysis helps you:
- Compare the topics, tactics, and channels driving market performance for you and your competitors.
- Uncover opportunities to outperform the competition and differentiate your brand.
- Benchmark your brand against competitors, industry leaders, and market influencers.
Benefit from your competitors! Develop perfect content and advertising strategies
Adwise Marketing agency will get insights into your competitors’ online presence and their strategy in display advertising, organic and paid search, and link building.
Discover competitors’ best keywords
If content is king, keyword strategy is queen. Reaching the target audience via organic search is only manageable when you find the right keywords. Competitive intelligence is a powerful tool that will help you find the best SEO keywords and get a higher ranking.
Do you want to reach the top of the SERP? Start with the right keywords!
Uncover Your Competitors’ Ad Strategies and Budget
While saving time and money, you can benefit from your competitors’ experience with ad campaigns, and avoid their PPC mistakes.
Analyze Your Online Rivals’ Ad Copies and Keywords
You will have access to your competitors’ and industry leaders’ top-performing keywords, whether your competitors are using high-volume or long-tail keywords, and whether they are promoting their services with branded ad copies or maybe use others’ branded keywords to get higher conversions. If an ad copy was used for a short time, you can bet that it either didn’t bring a lot of traffic or was used because it was relevant to a season, holiday, or special event.
Discover New Competitors in AdWords and Bing Ads
Paid search is brutally competitive. To get ahead of your competitors, you should know who they are. Do you know everyone you’re battling against for potential customers and Google’s top positions? The competitive landscape and brand awareness are always changing and evolving. Market leaders make room for new arrivals, and some old fellows always keep the lights on.
Mapping a competitor’s positioning on the web is crucial for developing an effective PPC strategy. Comparing your website’s PPC metrics to competitors’ performance is the perfect way to identify your own strengths and weaknesses.
Our findings are presented in a final report, which includes narratives explaining research methods used, the parameters being studied, and graphs to help better analyze the data collected.