Tactics without strategy is the noise before defeat.
At Adwise, we surround ourselves with your history, your goals, and your customers; learn about the industry leaders and find your competitive advantage. Using industry current research methodologies, we’ll gather and analyze information about your current operating market (or any new market you’d like to enter), including competition, demographics, and portraits of your target audience.
Once we get all the ducks in a row, we execute an integrated marketing strategy that combines all aspects of successful brand and/or campaign. Brand identity & message, defined target audience, responsive and user-friendly web design & development, email, social media, search engine optimization (SEO), paid search, mobile, content creation… We could go on all day. We’ll present all findings to you in a single report so that you’ll know exactly where your business stands, and can better determine where you want to be.
A tactical plan ensures your commitment to your marketing strategy
Your marketing plan is more than a document; it’s your roadmap to success. A marketing plan is an active, integral part of your successful business strategy – the guidelines by which all your marketing efforts should be directed and shaped. It’s a roadmap to ensure not only that you meet your goals on time and budget, but also that your business success continues to grow through future strategies.
Traditional marketing plan methodology consists of four phases:
- An internal analysis to align your employees’ perceptions with your business goals;
- An external analysis to understand your market, competition, and customer base;
- A SWOT analysis to utilize your unique marketing advantages;
- A tactical game plan outlining your marketing goals and steps to achieve them.
One page marketing plan
Today, we’re marketing in a landscape that’s shifting at obscure speeds, and this means we need to be agile and find ways to introduce new marketing strategies without wasting the valuable time.
In certain scenarios, especially with our repeat and long term clients, we use the one-page marketing plan approach. By no means does this method suggests bypassing doing the research, it’s just a format to align our ideas quickly, and help steer decisions in the right direction as the plan unfolds. This idea of presenting marketing plan was originally proposed in 2008 by Alexander Osterwalder, but since then, various adaptations have found their way around.
Book your free consultation today, and we’ll be happy to walk you through the key components to put together a high-level marketing plan that will also guide you as you deploy it.