Perception of Luxury
According to Luxury Daily, the perception of luxury is changing as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies….
Brand Strategy: 5 Powerful Tips On How To Make A Brand Strong
There are many misconceptions that a brand only refers to the name and logo of a product or a service. A brand is more than just the overall look of…
Not Everybody is Your Customer
“I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.” Well said! Seems like common sense yet is so…
Traditional That Still Works: Branding Your Business Mail
With the dawn of the digital age, so did the rise of digital marketing and the explosion of social media, making both strategies an essential part in purposeful business planning….
Branding, Brand Identity & Logo Design – Luxury or Necessity?
Some time ago, we met a couple of enthusiastic young entrepreneurs that had an aspiring business plan to open a daycare learning academy for little “geniuses.” The top-notch facilities to…
The Latest in Marketing: Signature Scents
As more and more brands become global, it is only prudent for companies to invest in marketing strategies to distinguish themselves from the competition. A growing number of businesses are…
The Kidney Foundation and the 2015 Shine A Light Kidney Gala
Our Recent Non-Profit Project The Kidney Foundation of Canada, BC Branch is a grassroots organization that depends on and is grateful for the dedicated involvement of a wide variety of…
Branding Basics
What is branding? As some business gurus say, branding is the marketing process or practice of building, creating, producing a name, a logo, a symbol or a design that will…