What is the difference between Adwise Marketing and an ad agency?
What kind of marketing do you do?
How much do you charge for an initial discussion?
What if I just have a specific marketing project – can you help me with that?
What are the benefits of outsourcing my marketing?
How much does it cost to use the services of Adwise?
What industries or sectors does Adwise create marketing strategies for?
What size of companies does Adwise work with?
What is my next step in working with Adwise Marketing?
What is the difference between Adwise Marketing and an ad agency?
As an extension of your team, we approach business with a primary focus on helping you do more with less — together. We get involved in the planning and strategy of your marketing initiatives, design, and implementation stages, as well as follow-up management. Adwise will assemble the right team for your needs. Specialists include designers, writers, web gurus, thinkers, trade show booth manufacturers, printers, etc. Outsourcing marketing management to Adwise gets you favorable superior results, focused on cost effectiveness. Use us as an alternative to full-time employees, or to ramp up for a specific project.
What kind of marketing do you do?
Before you ask, we do it all. We’re your business strategists, marketing managers, communications consultants, designers and social connectors behind the scenes. Adwise would be honored to help overcome your business challenges by taking integrated marketing communications (IMC) approach. It is a strategic marketing process specially designed to ensure that all messaging and communication strategies are unified across all channels and are centered on your target audience. IMC is used to allow all branding elements to support each other while creating greater impact in the marketplace.
How much do you charge for an initial discussion?
Feel free to call or email us! Let’s meet for coffee and have an initial 15-30 minutes discussion at no charge. At that time, we’ll discuss your internal marketing audit results and determine if Adwise is a good match for your business. If the answer is yes, official proposal, work scope and quotation will be supplied to you for signature. We respect your time and we hope it’s mutual. There is a service fee for customized proposals and pitching by Adwise, which will be credited back to you if you choose to work with us. Standard company service list is available by request at no charge.
What if I just have a specific marketing project – can you help me with that?
It depends on the results of your internal marketing audit and the nature of the project you need help with. Let’s say you want help with social media marketing ONLY, while your company has no developed brand identity, no online presence, and no digital nor informational assets. Our answer will be NO. On the other hand, we’ll be happy to help you create all the missing essential communication pieces if you are willing to follow our recommendations and expand the scope of your project. When your business is established, and you know exactly where you are heading – we are flexible too! We will work with you on any level required, whether you just need help with one specific or series of projects or whether you need an ongoing marketing support.
What are the benefits of outsourcing my marketing?
When you outsource your marketing, you gain access to an entire team of senior-level marketing professionals, without the related expense. We are flexible and have the ability to assemble the right team for your needs. You also gain a much needed outside perspective that leads to out-of-the-box thinking, fresh ideas, and insights.
How much does it cost to use the services of Adwise?
The cost of outsourcing your marketing to Adwise really depends on your needs and the level of services you require. Adwise Marketing and Communications is flexible. Depending on the type of work you are requesting, the nature of your business, and the time-frame, we’ll agree on a remuneration type: package deal, per project, a monthly retainer, or hourly. We would be pleased to provide a quote for long term or ongoing work and for larger projects or events when you are certain Adwise is for you. We respect your time and we hope it’s mutual. There is a service fee for customized proposals and pitching by Adwise, which will be credited back to you if you choose to work with us. Standard company service list is available by request at no charge.
What industries or sectors does Adwise create marketing strategies for?
Adwise clients are ambitious businesses selling products or services that are a planned purchase. They’re not in the business of catching someone’s eye and triggering an impulse purchase. Splitting this by business-to-business or business-to-consumer isn’t quite right. It’s the nature of the offer and the way it’s bought that matters.
What size of companies does Adwise work with?
Size does matter! However, Adwise typically works with small and mid-sized businesses who:
- Don’t have a senior level marketer on staff
- Are looking for alternatives to full-time marketing employees for overall expense reductions
- Need help on a specific project while working hand in hand with their current marketing staff
What is my next step in working with Adwise Marketing?
- Fill out our Adwise Internal Marketing Audit form, save and email it to us to get the process started.
- Call us at 778.834.2051 or email us at info@adwisemarketing.ca for further information and to schedule your complimentary 30-minute session.
FAQ – SEO
How do I know my current agency is doing a good job?
Ask yourself three simple questions. If the answer to any of them is no, then you should probably be looking for a new agency:
- Do they consistently achieve or exceed the agreed target KPIs?
- Do they provide full transparency and full access to all network accounts?
- Does the reporting they provide clearly explain changes in performance and specific actions taken to affect that change?
Is SEO all about link building?
Google’s emphasis on backlinks as a ranking factor has slightly reduced in recent years. That’s not to say that they are no longer important – they are! However, it is more the case that other factors have become increasingly valuable, and therefore balanced out the contribution of links within your overall organic performance. As such, your SEO strategy should still strive to produce great content that attracts high-quality backlinks and user engagement. Focus your efforts on ‘earning’ links rather than ‘building’ them by taking a user-centric approach to your campaign
What is most important – technical SEO, content or backlinks?
In the world of SEO, content is king. Search engines reward websites publishing great content, even if the website is riddled with faults. Content helps search engines understand which search queries your website relates to – the most important part of the organic search. Technical optimization then allows webmasters to structure sites in ways that allow search engines to find and prioritize content. Technical optimization can also resolve any penalty devaluations affecting the organic performance of your website.
Backlinks are important too, especially, from established and relevant websites. If a website has many authoritative backlinks, it suggests the site is publishing great content – exactly what Google wants to serve to its users. So, in short: content is a necessity to gain visibility within organic search results; technical optimization and backlink acquisition further help improve the quality signals associated with your website, ensuring that search engines favor its content in response to a user’s search query.
What is ‘white-hat’ Search Engine Optimization?
‘White-hat’ SEO is a term used for ethical strategies, tactics, and practices that improve your organic search visibility. Focusing on a human audience rather than search engines, white-hat SEO maintains the integrity of your website (and your business), while abiding by the rules and policies of search engines.
Generally, white-hat SEO is the opposite of ‘black-hat SEO’, which was very prevalent until 2011. Black-hat SEO uses aggressive SEO practices that usually disobey search engine guidelines and focus purely on search engines, rather than real people.
Will my organic search performance be rewarded by Google if I also spend in PPC?
Running Paid Search SEM campaigns and building your quality score will not have any direct effect on your SEO performance. PPC can, however, complement your SEO strategy where you have less organic visibility, or help dominate SERPs with your brand presence. If your page ranks in the top five organic results and you have a prominent ad placement in the top three paid listings, you’ll begin to collect a greater number of impressions. This can have a positive effect on brand awareness, which means an increase in brand searches and ultimately, more direct traffic, which tends to have a higher conversion rate than any other marketing channel.
How long will it take to see results with SEO?
In most circumstances, SEO is viewed as a medium to a long-term channel. The time that it will take to experience an uplift in performance will often depend on your starting point; was your website built in a search-friendly manner? Does it experience technical barriers and obstacles? Has your domain ever been penalized for breaching Webmaster Guidelines? Has any previous search engine optimization activity ever occurred and, if so, what did it consist of? How much time are you willing to invest in your monthly efforts? All these variables can play a part.
During the onboarding process, Adwise will undertake keyword and competitive analysis to empower the team to build the right plan for your campaign. This will also help us gauge how long we believe it will take to begin achieving your campaign goals and objectives. This will be shared with you via a detailed project roadmap and discussed with you during client meetings and calls.
FAQ – PPC
How does Adwise integrate SEO and PPC activity?
Adwise Marketing team takes an integrated approach to digital marketing, and part of doing so is finding opportunities for channels to support each other in achieving marketing campaigns goals.
So, what might SEO and PPC synergy looks like?
- Data from paid campaigns can be used to inform organic keyword strategies.
- Organic search can be used to build-out brand Knowledge Graph listings to defend brand results and CTR against competitor bidding.
What commercial models do you have?
We have a range of commercial payment models that give us the flexibility to create the right solution for any client.
- Percentage of media spend – This is our preferred model and the most flexible option to ensure the right amount of resource is allocated to media spend.
- Fixed retainer – If you want to fix your costs regardless of media spend we can assess the amount of work required and work to a fixed retainer.
How will Adwise work with my internal paid search team?
We have a number of clients where we split the responsibility of managing paid search activity between our agency and their in-house teams. We can provide first-class training and be as hands-on or off depending on your specific requirements.
What do I get for my money?
You get instant access to all the knowledge, best practice, workflow and processes we’ve built up over the last 15+ years. You get paid search experts using the best possible methodology to achieve your campaign and marketing goals. You get the assurance that your paid search investment is being protected 24/7.
What results can you guarantee?
Nobody can guarantee results in paid search marketing, and you should be wary of any company that says they can. We can, of course, forecast the likelihood of success based on your current activity, and will happily audit your account against our current best practices.
How quickly will I see results?
This will depend on a number of things, such as the quality of your current PPC activity and the opportunities in your industry sector. Re-engineering declining or poor performance is not easy and requires meticulous planning. Trying to force changes quickly can be done but normally ends up being very expensive. A controlled approach using our test, analyze, refine methodology will always deliver better results over the long term.
Do you manage paid search outside of Google Adwords?
Yes, we encourage our clients, where relevant, to advertise outside of Google Network if we believe we can get better results. Other platforms include Facebook, YouTube, Bing Ads, Yahoo, LinkedIn, Twitter, and Yandex.