Online advertising doesn’t have to be a “wild west.”
Benjamin Edelman, Harvard Business School
Technology is constantly changing. One minute we’re using a desktop with dial-up internet and the next we’re looking up everything on our phone from social media to weather to driving directions. These changes are not only being seen in the technology of devices but in the technology of digital advertising.
History of Digital Advertising
Unfortunately, today ads are more intrusive compared to just two to three years ago. It’s clear that the goal of digital advertising is developing a targeted ad experience that offers consumers relevant content without feeling nosy or intrusive.
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Pay-Per-Click Online Advertising
Pay per click advertising makes up nearly 40% of all traffic to e-commerce websites. If you have a strong on-page SEO but are lacking a paid marketing campaign, you could be losing 40% of your customers.
You might be surprised at the number of people in your city who are searching Google for exactly what your business has to offer. These are potential customers, looking for a business like yours and they might not be able to find you online. Expand your reach with an ad on Google and make sure these customers can find you.
- Get more people to visit your website when they search for your business category, name or what you have to offer.
- Pay only for results – when people click on your ad and visit your website, or call your business.
- Promote what’s great about your business, special events, or latest product offer.
Running a PPC marketing campaign on Google can be expensive if you don’t have a plan. Google Adwords was created to be user-friendly, and because of that it is very easy to purchase broad keywords and blow your budget without generating a single call or email. Adwise Marketing makes it our priority to target your message and maximize every dollar spent on Pay-Per-Click advertising, to ensure that we only pay for quality website traffic and visitors.
Hyperlocal Search is changing the way people look for goods and services. Adwise performs a details Keyword research that also includes negative ones, because it is crucial to eliminate keywords that do not generate quality traffic. Your keywords and ads must be fine-tuned and focused on local search results.
Specific geographic targeting is another way to focus your PPC Campaign, as people are searching locally now more than ever. Target entire province, city or just a few postal codes!
SEARCH
Running ads on the Search Network is the most common, well-known form of PPC advertising. With this network selection, when specific keywords are searched, your ads will be eligible to appear on Google SERPs next to or above relevant Google search results. With search ads, you can reach customers on all the devices they use to search for information.
Since the Search Network connects advertisers to people actively looking for their products, search campaigns typically drive more conversions than display campaigns.
You should be running a Search Network campaign if:
You’re working with a limited budget: This format is more likely to drive direct conversions, making it easier to measure and justify your PPC efforts.
You sell an “emergency” product or services: If your product or service offering is something that users look for on a when-needed basis (plumbers, locksmiths, electricians, etc.), you should be advertising on the Search Network.
DISPLAY
Google also gives advertisers the opportunity to place their ads on a variety of sites across the internet, the collection of websites, which referred to as the Google Display Network (GDN). According to Google, the GDN includes over 2 million sites that reach over 90% of global internet users. Given the expansiveness of this network, it is incredibly appealing to advertisers who are looking to expand their online presence.
While clicks may be slim, ad space on the network is bountiful. It is the ideal space to promote brand awareness and its vast reach is appealing to advertisers who are looking to broaden their fan bases. By increasing your brand’s visibility, you may reap more clicks on organic listings or see an uptick in brand-specific searches. These clicks are also less costly than clicks on the search network.
REMARKETING
Use remarketing to reach past website visitors and app users. Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers.
MOBILE
Mobile search is officially a way of life for consumers – 80% of people don’t leave home without their mobile device and 61% of smartphone owners perform searches from their device every single day. In fact, consumers are now spending over 15 hours per week researching from their smartphones.
You can reach a growing audience of people using mobile phones and tablets by showing your ads within GDN as well as in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.
VIDEO
So much has changed on YouTube and it’s really worth another look for PPC. It’s fairly straightforward: the hardest part is creating the video. with the right format and targeting method, simple things like customer testimonials, information and instruction videos can work really well.
With TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there’s no charge.
It’s a win-win: viewers see videos they’re curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price. You can also run videos longer than 30 seconds, so you have more freedom to experiment with different creative formats. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in
MERCHANT
Turn online browsing into online buying. With Google Shopping campaigns, you reach the shoppers who matter most — the ones searching for what you sell.
Get in front of people searching for products you sell, whether they’re shopping at home or on the go. Only pay when shoppers click through to your website or view your local inventory.
Google Shopping ads appear alongside Google search results, when people search for the products you’re selling.
Simple AdWords Management Pricing
BRONZE
$399per month
Your monthly ad budget $500-$1199
- up to 5 campaigns
- up to 50 ad groups
- up to 500 keywords
- negative keyword list
- conversion tracking
- display campaign
- remarketing campaign
- mobile optimized ads
- monthly report and strategy call
- one-time setup fee: $499
SILVER
$499per month
Your monthly ad budget $1200-$2999
- up to 10 campaigns
- up to 75 ad groups
- up to 1000 keywords
- negative keyword list
- conversion tracking
- display campaign
- remarketing campaign
- mobile optimized ads
- monthly report and strategy call
- one-time setup fee: $599
GOLD
$699per month
Your monthly ad budget $3000-$4999
- up to 20 campaigns
- up to 150 ad groups
- up to 1500 keywords
- negative keyword list
- conversion tracking
- display campaign
- remarketing campaign
- mobile optimized ads
- monthly report and strategy call
- one-time setup fee: $699
PLATINUM
$899Per month
Your monthly ad budget $5000-$7499
- unlimited campaigns
- unlimited ad groups
- unlimited keywords
- negative keyword list
- conversion tracking
- display campaign
- remarketing campaign
- mobile optimized ads
- monthly report and strategy call
- one-time setup fee: $899
additional services